Monday – Wednesday: 10am – 6pm
Thursday -Saturday: 10am – 8:30pm
Sunday: Noon – 5pm

Address 25 Palmer Square East, Princeton, NJ, USA

Phone 609.924.8697



About Us:

jaZams is an owner operated toy store specializing in unique toys, books and music for children of all ages. Join jaZams during their annual Children’s Block Party every summer on Hulfish Street. jaZams was recognized in New Jersey Monthly magazine’s “Best in New Jersey 2014” in the Toy Store category.

  • Free Delivery available (within 8mi. of the store) Monday-Friday for orders over $30.
  • Curbside Pickup available at checkout you will see 2 options for delivery method. Select “Pick-up”. This will designate that you are selecting curbside pickup.
  • Please call us for personal shopping via phone. Over 10,000 different items in stock.
  • Shop Online at jazams.com. National Shipping.

Our Story

Since our beginning in 1996, our mission has been twofold. First, we have strived to offer a wide selection of quality, imaginative toys and books for all ages. To this end, we’ve travelled the world in search of the most beautifully designed and finely constructed products available; we’ve frequented toy fairs and gift shows to stay up to date on the newest and coolest items; and along with our friends and families, we’ve personally tested nearly every item on our shelves. In an age of media saturation, it has been our hope that such a carefully selected array of creative, enriching and let’s say it – fun! – toys and books will serve as a reminder to step away from the TV or computer screen.

Second, as a local independent retail store, we have aimed to strengthen and sustain our community. We’ve always stressed the importance of shopping locally in order to preserve healthy and functional neighborhood ‘s and we’ve built our business around human connection. We know many of our customers by name and take pride in the highly personal shopping experience that jaZams provides.

(pictured: Owners, Joanne Farrugia and Dean Smith)

Statement On Sanitation


  • Masks must be worn over the nose and mouth by all customers aged 2 and above. We are a toy and book store that has many children as customers (who are not eligible for a vaccine). Therefore, we ask that you respect their vulnerability – and our rule. There is no exception to the mask rule. For those customers who are not able to wear a mask for medical reasons please contact us and we will make arrangements to accommodate your shopping needs.

Please call if you have any questions: (609) 924-8697.


Visit jaZams on