Address 45 Palmer Square West, Princeton, NJ



By definition, Rouge exemplifies stylish beauty from the inside out, with pops of red “rouge”, of course. Founded in 2002 in the heart of downtown Princeton, New Jersey, Rouge has evolved from an intimate lingerie and apothecary gem, to a much more expansive haven for ready-to-wear labels from across the globe. Curated by buyer and fashion industry veteran, Collie Jennings, Rouge seeks out hard-to-find innovative designers, breaking boundaries of artistic direction, storytelling, and interpretation of timeless feminine style.

Rouge believes in making every experience personal and connect with their clients as friends. Personal styling is their forte and something they are passionate about, whether its finding the perfect fitting jeans, an outfit for a business trip, or a full wardrobe upgrade. If you find yourself strolling through the bustling downtown of Palmer Square, stop by to say, “hi!”

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