Open for in-store shopping with stylists:
Monday – Saturday, 11am-5pm
Sunday, 12pm-5pm
*Private Appointments available by request with 48 hours notice.

Address 45 Palmer Square West, Princeton, NJ

Phone 609.921.0280


About Us:

Rouge believes in making every experience personal and connect with their clients as friends. Personal styling is their forte and something they are passionate about, whether its finding the perfect fitting jeans, an outfit for a business trip, or a full wardrobe upgrade. If you find yourself strolling through the bustling downtown of Palmer Square, stop by to say, “hi!”

  • Private Appointments available by request with 48 hours notice.  Requests can be sent through our Contact Us Form on our Contact Us page.
  • Online shopping is always open! Please send us a message in our live chat box to get suggestions from one of our stylists while browsing!
  • Contact store through socials or contact page to set up a time to pickup your items or have them shipped (free shipping and free returns on all orders)
  • We are offering Style Boxes to clients. Based on your interests and needs, we will pack up a curated assortment of clothing for you and send it out! Only keep what you love, and we will send you a return label for the pieces you don’t keep!
  • Shop Rouge at shoppalmersquare or at

Sales / Promotions

Student Discount

Show your student ID or proof you are a local merchant owner/employee and receive %10 OFF any full priced merchandise!

Our Story

By definition, Rouge exemplifies stylish beauty from the inside out, with pops of red “rouge” of course. Founded in 2002 in the heart of downtown Princeton, New Jersey, Rouge has evolved from an intimate lingerie and apothecary gem to a much more expansive haven for contemporary ready to wear labels from across the globe. Curated by Buyer and fashion industry veteran, Collie Jennings, Rouge seeks out hard-to-find innovative designers breaking boundaries of artistic direction, storytelling, and interpretation of timeless feminine style.

(pictured: Managers, Katrina Walsh and Karen Dispersia)

Statement On Sanitation

We will be wearing masks and will need all of our patrons to wear masks too, thanks for understanding! The entire store has been professionally deep cleaned and refreshed to welcome you back! We will be cleaning high-touch surfaces and clothing between every client using disinfectants and our new UV light that effectively sanitizes all surfaces, accessories, and fabrics, so you never have to worry!


Visit Rouge on